Today, we’re excited to welcome Perpetua Harris as a guest author! Perpetua is an educator and copywriter who helps entrepreneurs and small businesses bring their messaging to life so they can better connect with their audience, promote their services, and sell their offers.
In this blog post, she shares the many ways having a dedicated copywriter on your team can help you reach your business goals.
Read on to learn from Perpetua’s expertise on how to supercharge your branding and other content needs!
“Writing… how hard can it be? I can do that myself, right?”
As a copywriter, I get asked this a lot. And my answer is always the same:
“Of course, you can!”
Wait – what’s a copywriter?
A copywriter writes marketing and promotional materials, which can be digital or print. We research your target audience to understand their frustrations or desires and align them with your solution.
We identify the goal(s) of a text or copy, and then we write in a way that encourages readers to take steps towards that goal. It could be signing up for a newsletter, reaching out for the contact page or making a purchase.
Hi, I’m Perpetua, and I specialise in website copy.
If your website is simply an online shop window, a place to find out more about you and your services, you probably don’t need to hire a copywriter; you’re good to go!
But here’s the thing…
Today, most businesses want a website that meets customers’ needs and actively brings new leads, enquiries, and sales.
And this requires intention and strategy 💡
And that’s exactly what a copywriter brings to the table.
Perhaps you’re a fledgeling entrepreneur, and you need help clarifying your offer.
Or you’ve got a great product or service, but can’t find the words to sing about it.
Maybe you’ve had your business for some time and you’re ready to rebrand.
Finally, you’re a web designer who feels some clients may need a hand with their copy.
Whatever the situation, a copywriter might be just what you need to move the needle and make a difference to your bottom line.
Below are my top 5 reasons to hire a copywriter: perfect if you hate writing, don’t have the time or the marketing know-how, and want to sell more online.
Related: Foundations for a Successful Business – 4 Necessary Items
Reason #1
To save time and energy: no need to agonise over what to say or how to say it. A copywriter will understand your customers’ needs and speak their language. You’re free to turn your attention to what you do best.
Reason #2
To nail your messaging. Together, we craft your value proposition and put it front and centre of your homepage. From the minute visitors land on your website, they understand who you are, what you do and how you can help them.
Reason #3
To highlight the benefits of your services or products, and how they will improve or transform your customers’ life, making them irresistible to your audience.
Related: LinkedIn Marketing Strategy for B2B: 6 Smart Ways to Use LinkedIn for Marketing
Reason #4
To get practical feedback on your website and advice on how to boost its performance.
With an audit, a copywriter can identify strengths and spot where value can be added for maximum impact.
Reason #5
To support your SEO efforts (Search Engine Optimisation) and improve your visibility online, focusing on keywords, relevance, and readability.
There you have it! My top 5 reasons to hire a copywriter today.
Whether you’re starting out or looking to refresh your messaging, a copywriter will find the words that resonate with your audience, communicate the high value of your services, and sell your offers.
Want to know more?
Let’s connect! Find out how my copywriting services can help you achieve your business goals here:
Related: The Three Secrets of Highly Productive Entrepreneurs
About the Author
I’m an educator who recently turned copywriter. I help entrepreneurs and small businesses craft their messaging so they can connect with their audience, promote their services and sell their offers. When I’m not teaching or writing, you’ll find me binge-watching on Stranger Things, reading up on all things marketing or walking Ollie, my gorgeous black Lab.