We’re delighted to bring you a guest blog post from Suzy, the founder of Wish Freelance Writing. Suzy is passionate about inspiring small business owners to create a regular writing habit and she’s here to share her writing expertise with us!
In this blog post, she outlines three simple steps to help you become an efficient writer who produces content that resonates with your audience.
These tips are a great way to make sure you can sustain a regular writing habit that will keep your business moving forward!
Having regular blog posts on your website is a great way of getting your business seen and showing up in search engines. It increases the number of pages on your website which shows search engines it’s an active site. And linking to other sites in your posts helps to increase your rankings.
But most importantly, having regular blog posts helps your audience get to know and trust you. If they trust you, they’re more likely to want to buy from you. And then recommend that their friends buy from you too. If you want to read about the benefits in more detail, this article from Hubspot is a good read.
Writing doesn’t come easily to everyone though. And not everyone finds it easy to create time in their schedule to write regularly. Running a small business brings with it a lot of pressure and often a to-to-list as long as your arm. Setting aside time to write might seem like a luxury you can’t afford. Particularly if you’re trying to keep up with orders. Or launch a new product or service.
So, how can you easily fit in writing new content for your website, without it feeling like a burden?
Create a Writing Habit
Creating a writing habit that fits into your day easily, is the best way of creating regular content, without it taking up too much time. Here are some tips to help you get started:
Work out when you’re most productive during the day. For me it’s early morning. Make yourself a cuppa and set the timer on your phone for 20 minutes. Either grab a pen and notebook, or your laptop, and just write. During that time, don’t be tempted to look at emails or messages. Just concentrate on writing.
To start off with, it doesn’t matter what you write about, just write whatever comes into your head. When your timer goes off after the 20 minutes, stop writing and get on with your day. At this stage, you’re not writing specific content. You’re creating the habit. Once that’s established, you can move on to focusing on what you’re writing.
Get into the habit of writing for 20 minutes, several times a week. Daily would be perfect, but it needs to be something you can maintain. So, if three times is more realistic, do that. You’re more likely to keep it up if it doesn’t feel like a stretch.
Once you’ve established a writing habit, you can start to be more focused on what you write about. However, before you get to that stage, it helps to have created another habit so that coming up with content ideas is easy.
Make sure you take a note of content ideas as and when they come to you. You could do this on the notes section of your phone, create a voice note or jot them down if you prefer pen and paper. The ideas don’t have to be business related. They could be to do with something you’ve seen on the news, a conversation you’ve had that got you thinking, a great film you’ve watched or book you’ve read.
You’ll be surprised how much inspiration you have during the day, that can be turned into content. Making a note of them gives you a big bank of things to use later.
Start Writing a Blog Post
As you start to get more confident writing regularly, pick one of your content ideas and write a blog about it. Aim for 600-1000 words and to do it in three or four 20-minute slots. Don’t worry about editing at this stage, just get your idea out of your head and into words.
Some people find planning makes the writing part easier. It doesn’t need to be a detailed plan, perhaps just a headline, start, middle and end.
Once you’ve written your post, go back and edit, bearing in mind shorter sentences and paragraphs are best for easy reading. To start off with, aim to create a blog a month. Then as you get faster, a blog a fortnight.
Using this method, you’ll find that writing can fit easily into your day. It doesn’t feel so overwhelming or unachievable when it’s broken down into bite-sized pieces. In the time it takes you to drink your cuppa, you’ll be well on the way to creating a blog post. That feels achievable.